We know what it takes to build unicorn companies because we’ve done it ourselves. We’ve assembled a team of senior operators and investors with one goal: to help founders build great companies.
We built Craft from the ground up to be the type of venture firm we wish we had when we were founders: low maintenance but high value-add.
The Craft team has proven, repeated success at SaaS and Marketplace businesses.
Everyone at Craft is a former operator. We share the winning playbooks and give founders access to senior talent at a stage before they can hire it themselves.
Assets under management
Unicorns in 5 years
“Especially if you’re Bottom Up SaaS, Craft is SUPER helpful and will work very hard on your behalf. They’ve helped us on everything from sales, marketing and hiring, to planning, forecasting, and messaging.”
Co-Founders, Quinn Slack & Beyang Liu
“Craft is more than an investor; they’re our partners. Their strategic counsel and resources have helped us scale quickly, from Seed to Unicorn.”
Co-Founder/CEO, Niji Sabharwal
“We had several firms to choose from and we decided to go with Craft. I can honestly tell you this was one of the absolute best decisions I've ever made.”
Founder/CEO, Zeb Evans
“As a founder, I want to work with investors who have built world-class companies. Craft is not just access to capital. They partner with you to reach operational excellence.”
Founder/CEO, Ryan Neu
“Before the investment closed, Craft was already helping us with our planning process, PR strategy, hiring plan and introducing us to stellar candidates. The Craft team is next level."
Co-Founder/CEO, Melanie Fellay
“Craft’s playbook for creating efficient marketplaces is indispensable. Their experience working with elected officials helped us work with legislators as we put people back to work post-pandemic.”
Co-Founder, Alvin Salehi
“Craft believed in CloudTrucks before anyone else did. They have been trusted advisers - from product and sales to core KPIs. When it comes to SaaS and Marketplace businesses, you want the Craft playbook.”
CEO, Tobenna Arodiogbu
Our founders reflect on what was important to them.
Craft hosted a GTM Roundtable discussion last week with sales leaders & founders from eight SaaS companies.
If you’ve read Moneyball, you’re already familiar with Billy Beane’s story. He is the long time manager.