Aaron brings expertise in content, growth, SEO, and performance marketing to the Craft team, including tried and true playbooks for predictable organic and paid growth. He is proficient in product-led growth (PLG), data analytics, lifecycle mapping, early-stage product-market fit (PMF) campaigns, and the creation and refinement of ideal customer profiles (ICP). Aaron has a decade of experience as a tech startup operator, founder, and executive, covering various stages of business growth, from bootstrapped or pre-seed phases to Series C and pre-IPO stages. Before joining Craft, Aaron was among the first 25 employees at ClickUp, where he served as the first Head of Marketing. He built ClickUp’s marketing and growth function from the ground up, driving its emergence as one of the world’s fastest-growing software companies. Subsequently, as VP of Operations, Aaron continued to oversee marketing and growth, and built the company’s people, business, growth, and finance operations infrastructure. Aaron holds an MBA from UCLA’s Anderson School of Management and a Bachelor’s Degree in Marketing from the University of San Diego Knauss School of Business.