Aaron brings expertise in growth, data, operations, product marketing, community, content, SEO, and performance marketing to the Craft team, including proven playbooks for predictable organic and paid growth. He is proficient in scaling product-led growth (PLG), data infrastructure and multi-touch attribution, lifecycle journey mapping, early and growth stage product-market fit (PMF) expansion campaigns, and the creation, refinement and execution around ideal customer profiles (ICP) for Account Based Marketing (ABM). Aaron has over a decade of experience as a tech startup operator, founder, and executive, covering various growth stages, from bootstrapped or pre-seed phases to Series C and pre-IPO stages. Before joining Craft, Aaron was among the first 25 employees at ClickUp, where he served as the first Head of Marketing. He built ClickUp’s marketing and growth function from the ground up, driving its emergence as one of the world’s fastest-growing software companies. Subsequently, as VP of Operations, Aaron continued to oversee marketing and growth, and built the company’s people, business, growth, and finance operations infrastructure. Aaron holds an MBA from UCLA’s Anderson School of Management and a Bachelor’s Degree in Marketing from the University of San Diego Knauss School of Business.