Insights from our team on building and scaling successful SaaS businesses.

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5

MINUTes

Building the Talent Engine: Hiring Your First Recruiter

Craft VP of Talent shares framework for hiring first recruiter: invest in-house when hiring 1+ person monthly, saving $500K-$750K annually versus agencies while building scalable processes.

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3

MINUTes

Daylight Security: Investing in the Future of Managed Agentic Security Services

Craft Ventures leads Daylight Security's $33M Series A, backing AI-powered Managed Agentic Security Services that reduce alert volume by 90% and cut costs by 75% versus traditional MDR providers.

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3

MINUTes

Our Partnership with OpenEvidence: The Intelligence Layer for Modern Medicine

Craft invests in OpenEvidence, AI-powered medical search platform used daily by over half of U.S. physicians, powering 15M+ monthly clinical consultations and achieving 100% on US Medical Licensing Exam.Retry

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3

MINUTes

Why We Invested in Starbridge

Craft Ventures leads Starbridge.ai's $42M Series A to power AI-driven intelligence for state, local, and education (SLED) procurement, with 150+ customers since early 2025 launch. Retry.

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9

MINUTes

Inside Supabase’s Breakout Growth: Lessons Scaling to 4.5M+ Devs, Powering AI Coding & Vibe Coding

Supabase scales to 4.5M+ developers with community-first growth, achieving $5B Series E by focusing on database initialization as key activation event and serving two distinct developer segments.

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9

MINUTes

Inside Replit’s Breakout Growth: Lessons from $2.8M to $150M ARR

We're excited to share insights from Replit's incredible journey, growing from $2.8M to $150M ARR in under a year through product-led marketing systems that turned their AI coding agent launch into compounding growth.

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3

MINUTes

Why We Invested in ParadeDB

We’re thrilled to be leading ParadeDB’s Series A and supporting them as they build the next generation of search infrastructure on Postgres.

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3

MINUTes

Why We Invested in Xona Space Systems

Today we’re thrilled to announce Craft’s investment in Xona Space Systems’ Series B, which brings their total funding to $150M.

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3

MINUTes

Why We Invested In Cartwheel

Cartwheel raises $10M to make pro 3D character animation fast, accessible, and generative for all creators.

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7

MINUTes

Inside Supabase’s Product & Community Led Growth

Supabase grows with product-led and open-source strategy, now powering 3.5M+ databases and backed by $200M Series D.

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3

MINUTes

Why We Invested in Norm Ai

Norm Ai raises $48M to revolutionize compliance with AI, backed by top firms and industry leaders.

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3

MINUTes

Why We Invested in Vooma

Craft Ventures leads Vooma’s $13M Series A, fueling AI-powered automation to revolutionize freight logistics workflows.

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3

MINUTes

Why We Invested in Upwind Security… Again

Craft Ventures leads $100M Series A in Upwind Security, revolutionizing cloud security with an eBPF-driven platform.

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2

MINUTes

Why We Invested in Endeavor.ai

Endeavor.ai secures funding from Craft Ventures to transform manufacturing with AI, enhancing efficiency and growth.

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3

MINUTes

Why We Invested in Supabase

Craft Ventures co-led Supabase's $80M Series C. The Postgres-based platform helps developers build and scale apps quickly.

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3

MINUTes

Why We Invested in GreenLite

GreenLite raised $28.5M to streamline construction permitting, speeding up projects for brands like Chipotle and others.

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2

MINUTes

Why We Invested in Ragie

We invested in Ragie, a RAG-as-a-Service provider making it easier for developers to incorporate AI into their apps.

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3

MINUTes

Why We Invested in Onehouse

We’re excited to announce that Craft led the $35M Series B round in Onehouse, the universal data lakehouse platform.

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2

MINUTes

Buy and Build a New Playbook for AI Entrepreneurs

LLMs offer a chance to transform labor-intensive services. AI-forward operators can lead in legacy industries.

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3

MINUTes

Why We Invested in Knock

Craft leads the $12 million Series A in Knock, the notification infrastructure platform for engineering and product team

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7

MINUTes

The AI Simple Stack

A framework for how companies are starting to build their AI stacks to supercharge their employees and their products.

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3

MINUTes

Announcing $1.3 Billion for Craft Ventures IV and Growth II

With our fourth early-stage fund & second growth fund, we continue to focus on B2B software in the era of generative AI.

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3

MINUTes

Why We Invested in Replit

Craft invests $20M in Replit and lends PLG expertise to help unlock growth and empower the next billion software creators.

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2

MINUTes

Why We Invested in Pickle

Craft is thrilled to co-lead Pickle’s $8M seed round—a peer-to-peer rental marketplace for affordable, high-quality clothing and accessories.

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2

MINUTes

Why We Invested in EchoMark

We’re pleased to announce EchoMark’s $10M seed round, led by Craft Ventures. EchoMark is an information protection company.

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2

MINUTes

Why We Invested in Secoda

We’re excited to announce that Craft Ventures led the $14M Series A for Secoda, the first AI-powered data discovery and search platform.

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2

MINUTes

Why We Invested In Upwind Security

Craft is thrilled to participate in Upwind Security’s $50M funding round. Upwind has now raised $80M in less than a year.

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5

MINUTes

Why We Founded SaaSGrid

Why we built the first dashboarding product specifically for SaaS companies to get perfect, real-time charts to track every SaaS metrics.

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3

MINUTes

Why We Invested in Horizon3.ai

Craft Ventures led the $40M Series C in cybersecurity company Horizon3.ai, maker of NodeZero.

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2

MINUTes

Why We Invested in GenHealth.ai

Craft co-led a $13M investment in GenHealth.ai to drive better health outcomes for everyone.

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3

MINUTes

Why We Invested in Dock

A $3.5M investment in the collaborative revenue enablement platform changing the game for customer-facing teams.

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3

MINUTes

VC vs PE: What's the right framework for thinking about your startup?

David Sacks on how startups in today's economy should think about operating efficiently & raising their next round.

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7

MINUTes

Figma’s Early Days: Product-Led Sales Lessons

Sean Whitney & Kyle Parrish, Figma’s first sales leader, on building and scaling a sales team.

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3

MINUTes

What is Bottom Up SaaS?

We asked ChatGPT-4 “what is bottom up SaaS?” The answer was good enough that we wanted to share.

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3

MINUTes

The Difficulty Ratio

A fundamental principle in SaaS sales is that the size of a deal must be large enough to justify the effort required to close it.

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7

MINUTes

Efficiency as the Primary Operating Principle

Eight initiatives for SaaS companiesto increase efficiency in an economic downturn.

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5

MINUTes

Figma’s Early Days: Growth Marketing Lessons

A conversation with Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.

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2

MINUTes

Why We Invested in meez

Craft has lead meez's $11.5 million Series A, just months after investing in their seed round.

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3

MINUTes

Why We Invested in Candex

Craft led a $12 million Series A2 round in Candex, the “tail spend” payments platform for enterprise companies.

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6

MINUTes

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Conversation Series with Figma’s early leaders, hosted by Sean Whitney.

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55

MINUTes

Operating During a Downturn

Discussion with David Sacks & Jeff Fluhr on public markets, venture capital and historic outcomes of economic downturns.

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3

MINUTes

Why We Invested in Vanta

Craft Ventures is leading a $110 million Series B for Vanta, the leading automated security and compliance platform.

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5

MINUTes

Surviving and Thriving in Tough Sales Conditions

Insights into how difficult SaaS selling conditions will prompt adaptation & evolution.

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3

MINUTes

Why We Invested in Vendr

Craft Ventures is co-leading the $150 million Series B for Vendr, the world’s first SaaS buying platform.

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4

MINUTes

Applying the Burn Multiple to Marketplace Business Models

How to apply the Burn Multiple formula to marketplaces to measure capital efficiency.

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2

MINUTes

Why We Invested in Grata

We’re pleased to announce that Craft Ventures is leading the $25 million Series A round for Grata.

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9

MINUTes

Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them

Craft hosted a GTM Roundtable discussion last week with sales leaders & founders from eight SaaS companies.

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2

MINUTes

Why We Invested in Atrium

If you’ve read Moneyball, you’re already familiar with Billy Beane’s story. He is the long time manager.

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2

MINUTes

Why We Invested in Spekit

First off, the stats were fire. Top-line, cmgr, ndr, burn multiple. All A+. Then we get to know Melanie and Zari.

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2

MINUTes

Why We Invested in CloudTrucks

A virtual trucking carrier that empowers independent truck drivers raises its $115 million growth round.

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3

MINUTes

Why We Invested in Fellow

Craft Ventures is excited to announce that we are leading the $24M Series A in Fellow, a meeting productivity tool.

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8

MINUTes

The SaaS Metrics That Matter

One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter.

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2

MINUTes

J Zac Stein and Georg Ell Join Craft as Venture Partners

It is rare to find investors and operators who have unique insight into SaaS and/or marketplace businesses.

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2

MINUTes

Why We Invested in Roboflow

Today we’re pleased to announce that Craft Ventures is leading the $20 million Series A round of Roboflow.

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3

MINUTes

Why We Invested in Moesif

We’re pleased to share that Craft Ventures is leading the $12 million Series A for Moesif.

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2

MINUTes

Why We Invested in SentiLink

Today Craft Ventures is thrilled to announce we are leading the $70M Series B in SentiLink through our new Growth Fund.

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4

MINUTes

Announcing Craft III: $1.1 Billion for SaaS and Marketplaces

Announcing the close of Craft Ventures III ($612M) and Growth I ($510M), totaling $1.12B.

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3

MINUTes

Why We Invested Orum

Today, Craft Ventures is excited to announce that we are leading the $25 million Series A in Orum.

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5

MINUTes

The SaaS Org Chart

You’re the founder of a nicely growing SaaS startup which has just raised a Series A, Series B, or Series C funding...

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2

MINUTes

Instawork: Why We Led the Series C

We are delighted to lead the $60 million Series C round for Instawork, the leading marketplace that connects...

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3

MINUTes

Snackpass: Why We Led the Series B

We are delighted to lead the $70 million Series B for Snackpass, the order-ahead app that’s going viral on college...

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2

MINUTes

Why We Invested in Avenue 8

Agents have long spent the lion’s share of their time out in the world — showing homes, meeting with clients, and...

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8

MINUTes

Why We Invested in SnackMagic

Today, Craft Ventures is excited to announce that we are leading the $15 million Series A in SnackMagic.

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6

MINUTes

50 Shades of Marketplaces

A deep dive into marketplace models by Stubhub founder & Craft investor Jeff Fluhr

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2

MINUTes

Why We Invested in Sonar

Ops teams are the boiler room mechanics of tech. They’re the backstop for all your GTM systems that make you look good.

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2

MINUTes

Why We Invested in TryNow

TryNow brings the “fitting room” to the living room — transforming the checkout experience for Shopify brands.

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12

MINUTes

The SaaS Board Meeting

A how-to guide to prepare for and efficiently run your board meeting.

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4

MINUTes

Route: Why We Led the Series A

I am excited to announce that Craft led the $35 million Series A round for Route earlier this year.

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12

MINUTes

Section 230: Mend It, Don’t End It

Once again, the CEOs of Twitter, Facebook, and Google found themselves in the hot seat on Capitol Hill last week...

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6

MINUTes

RIP Section 230

The internet freedom we have long enjoyed owes a tremendous debt to Section 230 of the Communications Decency Act.

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7

MINUTes

The COVID-19 Whipsaw

Over the last several months, we've seen dramatic swings in the demand for healthcare across the country.

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3

MINUTes

Why We Invested in Klue

Today Craft Ventures is excited to announce that we are leading the $15 million Series A in Klue.

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4

MINUTes

Why We Invested in Northspyre

Craft recently led the $7.5mm Series A for Northspyre, a cloud-based intelligence platform for real estate owners.

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3

MINUTes

The Sacks SaaS Board Deck

The SaaS focused board deck template for you to use to help prepare for upcoming meetings.

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13

MINUTes

The Cadence: How to Operate a SaaS Startup

You think you need a COO. What you really need is an operating philosophy.

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3

MINUTes

Why We Invested ClickUp

Today Craft Ventures is excited to announce that we are leading the $35 million Series A in ClickUp.

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14

MINUTes

Failure is NOT an option — and other thoughts from Twenty Minute VC

Harry Stebbings was kind enough to have me on his podcast The Twenty Minute VC.

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5

MINUTes

Be Like Mike: What Founders Can Learn from The Last Dance

ESPN's new series The Last Dance is an extraordinary behind-the-scenes look at Michael Jordan's sixth and final...

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3

MINUTes

The Original Apocalypse

A once-in-a-generation stock market crash ushers in a period of economic turbulence and angst for founders.

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6

MINUTes

The Burn Multiple

As the economic crisis deepens, capital efficiency becomes a more pressing issue for startups.

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4

MINUTes

Happy Talk versus Hard Talk

On Friday President Trump declared a national emergency. The market shot up 10% in a relief rally.

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3

MINUTes

Why We Invested in Sourcegraph

Today Craft Ventures is excited to announce that we are leading the $23 million Series B in Sourcegraph.

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18

MINUTes

BlitzFail: How Not to Go Off the Rails

A look into the recurring patterns behind the dramatic downfalls of once-promising tech startups.

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3

MINUTes

Why We Invested in Lightning Labs

Craft’s support of Lightning Labs is an expression of three things: our belief in bitcoin, the Lightning Network, and the Lightning Labs team.

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7

MINUTes

Enterprises vs SMBs: Who’s the Better Customer for B2B SaaS Startups?

One of the first decisions that a B2B startup has to make is who its initial customer is going to be.

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7

MINUTes

The Wilderness Period

Between the time a seed-stage SaaS startup ships its MVP and closes its first few paying customers is the Wilderness...

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8

MINUTes

The One Who Defines the Category Wins the Category

No objective is more important for SaaS founders than early category leadership.

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6

MINUTes

Freemium vs Free Trial: Which is Better for SaaS Startups?

“Free” strategies have become an essential part of the winning formula for SaaS startups. But which model is better ?

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4

MINUTes

The Sharp Startup: When PayPal Found Product-Market Fit

Twenty years ago this month, PayPal found product-market fit. I remember the moment vividly.

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5

MINUTes

The Gross Margin Problem: Lessons for Tech-Enabled Startups

The topic du jour in tech right now is the sudden reappraisal of some high-flying startups based on unit economics...

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3

MINUTes

Announcing Craft II: $500 Million for Founders Backing Founders

We’re excited to announce the closing of Craft Ventures’ $500 million second fund.

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7

MINUTes

The Other Electric Vehicle Revolution: Myths and Realities in the E-Scooter Business

Almost two years ago, Bird launched the first e-scooter service in Santa Monica, California, and Craft Ventures led...

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10

MINUTes

LinkedIn is the New Craigslist

Many people have written about the slew of unicorns created over the past decade by savvy entrepreneurs who picked...

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4

MINUTes

Real-World Virality

Viral loops have long been one of the most explosive ways for online products to grow. Now a new generation of...

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