Investment team

Craft’s investment team offers deep, specialized experience in SaaS businesses.

Platform team

Craft's platform team offers services and expertise to portfolio companies.


People make the difference between a great idea and a great company. Craft helps founders find the best talent across a myriad of functions - from product and engineering, to marketing, sales and G&A.

PR and Communications

One of the first things founders need is help architecting an earned marketing strategy. Craft helps founders build a compelling narrative and broadcast it to the world through PR, social, content and thought leadership.

Executive Briefing Center

Our Executive Briefing Center connects our founders with C-level executives from the Fortune 1000 to promote knowledge and accelerate growth, providing a network that most young founders simply don’t have.

Digital Marketing

Craft advises founders on content, SEO, organic and paid growth strategies, lifecycle marketing, data and performance marketing. We help founders build predictable demand engines with proven playbooks.

Legal Affairs

Legal, regulatory and compliance issues can be a big, stressful distraction. Craft connects founders to the right resources to help navigate things like risk mitigation and corporate or regulatory issues quickly, efficiently and thoroughly.

Government Relations

When operating in regulated industries or complicated government market segments, getting it right is essential to success. Craft helps founders identify and prioritize areas of need, build teams and partnerships, and provide ongoing support.

Information Security

Security has never been more critical or more complex. Craft helps assess the security implications of product design and use, advises on how to get out in front of threats, and provides code and infrastructure audits as needed.


Operations team

The internal operations team works behind the scenes to make Craft function smoothly.