Jeff Fluhr

General Partner


Jeff is co-founder and general partner at Craft. He has been a successful tech entrepreneur and investor for two decades.

While at Stanford Graduate School of Business, Fluhr entered the annual business plan competition with the idea of creating a trusted and transparent marketplace where fans could buy and sell tickets for sporting events and concerts. Fluhr dropped out of school and co-founded StubHub in March 2000. By 2007, StubHub had over 400 employees, more than $600 million of gross merchandise volume and partnerships with many professional and college sports teams. Fluhr served as CEO of StubHub until it was acquired by eBay for $310 million in 2007.

In 2012, Jeff created social video platform Spreecast, a breakthrough social video platform that connected people for face-face conversation and integrated with social networks Facebook and Twitter. Ultimately, Spreecast ceased operations due to a plateau in growth and a general waning in consumer enthusiasm for social live video.

Jeff has been the recipient of several awards including the Joseph Wharton Award for Young Leadership, San Francisco Business Times’ Forty Under 40 list, Sports Business Journal’s Forty Under 40 list and Entrepreneur Magazine’s 24 Best and Brightest Young Entrepreneurs.

Jeff began his career working for the Blackstone Group in New York and Thomas Weisel Partners in San Francisco.


Notable Investments

Houzz, Trulia, Twilio, Warby Parker, and ZocDoc

Board Seats

Dray Alliance, Northspyre, Returnly, Route, and Trusted


Marketplaces and ecommerce

Observer On