Jeff Fluhr


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Jeff is co-founder and partner at Craft. He has been a successful tech entrepreneur and investor for over two decades.
While at Stanford Graduate School of Business, Jeff entered the annual business plan competition with the idea of creating a trusted and transparent marketplace where fans could buy and sell tickets for sporting events and concerts. He dropped out of school and co-founded StubHub in March 2000. By 2007, StubHub had over 400 employees, more than $600 million of gross merchandise volume, and partnerships with many professional and college sports teams. Jeff served as CEO of StubHub until it was acquired by eBay for $310 million in 2007. StubHub was one of the pioneers of the vertical marketplace business model. At Craft, Jeff invests in marketplace business models as well as other transaction-fee business models such as payments businesses and e-commerce enablement businesses.
Jeff also created Spreecast, a social video platform, that ceased operations in 2016.
Jeff has invested in several unicorns including CourseHero, Houzz, MDLive, Route, Trulia, Twilio, Warby Parker, and ZocDoc.
Jeff began his career working for the Blackstone Group in New York and Thomas Weisel Partners in San Francisco.

Notable Investments
Board Member or Observer

Arch, Candex, GenHealth, Instawork, LetsDoThis, Northspyre, PeopleDataLabs, Route, Scope3, Seated. Secoda, SnackMagic, TIL, Trusted Health, ZenDoor

Marketplaces and E-commerce