Sean Whitney

Principal

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Sean is a principal on the Craft investing team. Prior to Craft, Sean was an early employee at Figma on the Finance & Business Operations team. During his time at Figma, Sean helped build out the Strategic Finance & Business Ops function by owning financial forecasting and performance management, assisting with capital raises, and helping to drive other strategic projects such as sales operations, pricing & packaging, and partnerships. Sean also spent time at Figma on the GTM side overseeing self-serve strategy and funnel optimizations.

In addition to his operating experience, Sean spent the latter half of his tenure at Figma advising and investing in PLG SaaS businesses from Pre-Seed to Series C. Prior to that, Sean served a number of different functions at Enjoy after beginning his career in investment banking and private equity. Sean earned a Bachelor of Science at Cornell University where he played on the men's hockey team. He then went on to play professional hockey for one year, followed by recieving his Masters of Business Administration from Boston University.

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Other Investments
Board Member or Observer

Knock, Arcol, Ditto, Cartwheel, Parade

Focus
Bottom Up SaaS, Developer Tools, APIs, PLG SaaS, Vertical SaaS, Creative Tools, all things AI
Companies
Sean Whitney
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blog posts

3

MINUTEs

Why We Invested In Cartwheel

Cartwheel raises $10M to make pro 3D character animation fast, accessible, and generative for all creators.

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3

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Why We Invested in Knock

Craft leads the $12 million Series A in Knock, the notification infrastructure platform for engineering and product team

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Why We Invested in Dock

A $3.5M investment in the collaborative revenue enablement platform changing the game for customer-facing teams.

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Figma’s Early Days: Product-Led Sales Lessons

Sean Whitney & Kyle Parrish, Figma’s first sales leader, on building and scaling a sales team.

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Figma’s Early Days: Growth Marketing Lessons

A conversation with Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.

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