
Building a Cyber GTM Machine: A Guide for Founders & Operators
Cybersecurity founders can build scalable GTM engines by aligning sales, marketing, and hiring before growth rounds.
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References, Backchannels, and the Risk of Outsourcing Judgment


Cybersecurity founders can build scalable GTM engines by aligning sales, marketing, and hiring before growth rounds.
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Craft VP of Talent explains post-hire dynamics: first recruiter builds infrastructure but requires company-wide participation in sourcing and referrals, while Head of Talent role becomes critical when coordination breaks across multiple recruiters.

Craft VP of Talent shares framework for hiring first recruiter: invest in-house when hiring 1+ person monthly, saving $500K-$750K annually versus agencies while building scalable processes.
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Supabase scales to 4.5M+ developers with community-first growth, achieving $5B Series E by focusing on database initialization as key activation event and serving two distinct developer segments.
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We're excited to share insights from Replit's incredible journey, growing from $2.8M to $150M ARR in under a year through product-led marketing systems that turned their AI coding agent launch into compounding growth.
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Supabase grows with product-led and open-source strategy, now powering 3.5M+ databases and backed by $200M Series D.

LLMs offer a chance to transform labor-intensive services. AI-forward operators can lead in legacy industries.
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With our fourth early-stage fund & second growth fund, we continue to focus on B2B software in the era of generative AI.

A framework for how companies are starting to build their AI stacks to supercharge their employees and their products.
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A fundamental principle in SaaS sales is that the size of a deal must be large enough to justify the effort required to close it.
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We asked ChatGPT-4 “what is bottom up SaaS?” The answer was good enough that we wanted to share.
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David Sacks on how startups in today's economy should think about operating efficiently & raising their next round.
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Sean Whitney & Kyle Parrish, Figma’s first sales leader, on building and scaling a sales team.

Eight initiatives for SaaS companiesto increase efficiency in an economic downturn.
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A conversation with Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.
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Conversation Series with Figma’s early leaders, hosted by Sean Whitney.
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Discussion with David Sacks & Jeff Fluhr on public markets, venture capital and historic outcomes of economic downturns.

Insights into how difficult SaaS selling conditions will prompt adaptation & evolution.

How to apply the Burn Multiple formula to marketplaces to measure capital efficiency.
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Craft hosted a GTM Roundtable discussion last week with sales leaders & founders from eight SaaS companies.

We’re excited to announce the closing of Craft Ventures’ $500 million second fund.
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Announcing the close of Craft Ventures III ($612M) and Growth I ($510M), totaling $1.12B.
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Over the last several months, we've seen dramatic swings in the demand for healthcare across the country.

Viral loops have long been one of the most explosive ways for online products to grow. Now a new generation of...

On Friday President Trump declared a national emergency. The market shot up 10% in a relief rally.