Insights from our team on building and scaling successful SaaS businesses.

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Why We Invested in Replit

Craft invests $20M in Replit and lends PLG expertise to help unlock growth and empower the next billion software creators.

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Why We Invested in Pickle

Craft is thrilled to co-lead Pickle’s $8M seed round—a peer-to-peer rental marketplace for affordable, high-quality clothing and accessories.

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Why We Invested in EchoMark

We’re pleased to announce EchoMark’s $10M seed round, led by Craft Ventures. EchoMark is an information protection company.

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Why We Invested in Secoda

We’re excited to announce that Craft Ventures led the $14M Series A for Secoda, the first AI-powered data discovery and search platform.

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2

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Why We Invested In Upwind Security

Craft is thrilled to participate in Upwind Security’s $50M funding round. Upwind has now raised $80M in less than a year.

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5

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Why We Founded SaaSGrid

Why we built the first dashboarding product specifically for SaaS companies to get perfect, real-time charts to track every SaaS metrics.

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Why We Invested in Horizon3.ai

Craft Ventures led the $40M Series C in cybersecurity company Horizon3.ai, maker of NodeZero.

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Why We Invested in GenHealth.ai

Craft co-led a $13M investment in GenHealth.ai to drive better health outcomes for everyone.

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Why We Invested in Dock

A $3.5M investment in the collaborative revenue enablement platform changing the game for customer-facing teams.

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3

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VC vs PE: What's the right framework for thinking about your startup?

David Sacks on how startups in today's economy should think about operating efficiently & raising their next round.

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7

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Figma’s Early Days: Product-Led Sales Lessons

Sean Whitney & Kyle Parrish, Figma’s first sales leader, on building and scaling a sales team.

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3

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What is Bottom Up SaaS?

We asked ChatGPT-4 “what is bottom up SaaS?” The answer was good enough that we wanted to share.

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3

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The Difficulty Ratio

A fundamental principle in SaaS sales is that the size of a deal must be large enough to justify the effort required to close it.

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7

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Efficiency as the Primary Operating Principle

Eight initiatives for SaaS companiesto increase efficiency in an economic downturn.

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5

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Figma’s Early Days: Growth Marketing Lessons

A conversation with Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.

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2

MINUTes

Why We Invested in meez

Craft has lead meez's $11.5 million Series A, just months after investing in their seed round.

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3

MINUTes

Why We Invested in Candex

Craft led a $12 million Series A2 round in Candex, the “tail spend” payments platform for enterprise companies.

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6

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Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Conversation Series with Figma’s early leaders, hosted by Sean Whitney.

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55

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Operating During a Downturn

Discussion with David Sacks & Jeff Fluhr on public markets, venture capital and historic outcomes of economic downturns.

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3

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Why We Invested in Vanta

Craft Ventures is leading a $110 million Series B for Vanta, the leading automated security and compliance platform.

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5

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Surviving and Thriving in Tough Sales Conditions

Insights into how difficult SaaS selling conditions will prompt adaptation & evolution.

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MINUTes

Why We Invested in Vendr

Craft Ventures is co-leading the $150 million Series B for Vendr, the world’s first SaaS buying platform.

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4

MINUTes

Applying the Burn Multiple to Marketplace Business Models

How to apply the Burn Multiple formula to marketplaces to measure capital efficiency.

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MINUTes

Why We Invested in Grata

We’re pleased to announce that Craft Ventures is leading the $25 million Series A round for Grata.

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