Craft Insights

5

MINUTes

References, Backchannels, and the Risk of Outsourcing Judgment

Craft VP of Talent warns against letting references and backchannels override structured interview processes, explaining how early external input creates anchoring bias that undermines internal hiring judgment and organizational maturity.

5

MINUTes

Building the Talent Engine: Beyond Your First Recruiter

Craft VP of Talent explains post-hire dynamics: first recruiter builds infrastructure but requires company-wide participation in sourcing and referrals, while Head of Talent role becomes critical when coordination breaks across multiple recruiters.

5

MINUTes

Building the Talent Engine: Hiring Your First Recruiter

Craft VP of Talent shares framework for hiring first recruiter: invest in-house when hiring 1+ person monthly, saving $500K-$750K annually versus agencies while building scalable processes.

9

MINUTes

Inside Supabase’s Breakout Growth: Lessons Scaling to 4.5M+ Devs, Powering AI Coding & Vibe Coding

Supabase scales to 4.5M+ developers with community-first growth, achieving $5B Series E by focusing on database initialization as key activation event and serving two distinct developer segments.

9

MINUTes

Inside Replit’s Breakout Growth: Lessons from $2.8M to $150M ARR

We're excited to share insights from Replit's incredible journey, growing from $2.8M to $150M ARR in under a year through product-led marketing systems that turned their AI coding agent launch into compounding growth.

2

MINUTes

Buy and Build a New Playbook for AI Entrepreneurs

LLMs offer a chance to transform labor-intensive services. AI-forward operators can lead in legacy industries.

7

MINUTes

The AI Simple Stack

A framework for how companies are starting to build their AI stacks to supercharge their employees and their products.

3

MINUTes

Announcing $1.3 Billion for Craft Ventures IV and Growth II

With our fourth early-stage fund & second growth fund, we continue to focus on B2B software in the era of generative AI.

3

MINUTes

VC vs PE: What's the right framework for thinking about your startup?

David Sacks on how startups in today's economy should think about operating efficiently & raising their next round.

7

MINUTes

Figma’s Early Days: Product-Led Sales Lessons

Sean Whitney & Kyle Parrish, Figma’s first sales leader, on building and scaling a sales team.

3

MINUTes

What is Bottom Up SaaS?

We asked ChatGPT-4 “what is bottom up SaaS?” The answer was good enough that we wanted to share.

3

MINUTes

The Difficulty Ratio

A fundamental principle in SaaS sales is that the size of a deal must be large enough to justify the effort required to close it.

7

MINUTes

Efficiency as the Primary Operating Principle

Eight initiatives for SaaS companiesto increase efficiency in an economic downturn.

5

MINUTes

Figma’s Early Days: Growth Marketing Lessons

A conversation with Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.

6

MINUTes

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Conversation Series with Figma’s early leaders, hosted by Sean Whitney.

5

MINUTes

Surviving and Thriving in Tough Sales Conditions

Insights into how difficult SaaS selling conditions will prompt adaptation & evolution.

4

MINUTes

Applying the Burn Multiple to Marketplace Business Models

How to apply the Burn Multiple formula to marketplaces to measure capital efficiency.

9

MINUTes

Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them

Craft hosted a GTM Roundtable discussion last week with sales leaders & founders from eight SaaS companies.

8

MINUTes

The SaaS Metrics That Matter

One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter.

2

MINUTes

J Zac Stein and Georg Ell Join Craft as Venture Partners

It is rare to find investors and operators who have unique insight into SaaS and/or marketplace businesses.

4

MINUTes

Announcing Craft III: $1.1 Billion for SaaS and Marketplaces

Announcing the close of Craft Ventures III ($612M) and Growth I ($510M), totaling $1.12B.

5

MINUTes

The SaaS Org Chart

You’re the founder of a nicely growing SaaS startup which has just raised a Series A, Series B, or Series C funding...

6

MINUTes

50 Shades of Marketplaces

A deep dive into marketplace models by Stubhub founder & Craft investor Jeff Fluhr

12

MINUTes

The SaaS Board Meeting

A how-to guide to prepare for and efficiently run your board meeting.

Insights from our team on building and scaling successful SaaS businesses.

References, Backchannels, and the Risk of Outsourcing Judgment

Building the Talent Engine: Beyond Your First Recruiter

Building the Talent Engine: Hiring Your First Recruiter

Inside Supabase’s Breakout Growth: Lessons Scaling to 4.5M+ Devs, Powering AI Coding & Vibe Coding

Inside Replit’s Breakout Growth: Lessons from $2.8M to $150M ARR

Buy and Build a New Playbook for AI Entrepreneurs

The AI Simple Stack

Announcing $1.3 Billion for Craft Ventures IV and Growth II

VC vs PE: What's the right framework for thinking about your startup?

Figma’s Early Days: Product-Led Sales Lessons

What is Bottom Up SaaS?

The Difficulty Ratio

Efficiency as the Primary Operating Principle

Figma’s Early Days: Growth Marketing Lessons

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Surviving and Thriving in Tough Sales Conditions

Applying the Burn Multiple to Marketplace Business Models

Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them

The SaaS Metrics That Matter

J Zac Stein and Georg Ell Join Craft as Venture Partners

Announcing Craft III: $1.1 Billion for SaaS and Marketplaces

The SaaS Org Chart

50 Shades of Marketplaces

The SaaS Board Meeting