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Inside Un_prompted: Seven Lessons on Marketing & Growth When Agents Are the Customer

Inside Un_prompted: Seven Lessons on Marketing & Growth When Agents Are the Customer

Craft Insights
Aaron Cort
Aaron Cort
Caroline Brayson
Caroline Brayson
Our Partnership with Noetive: Building the Intelligence of Record for the Physical Economy

Our Partnership with Noetive: Building the Intelligence of Record for the Physical Economy

Why We Invested
Michael Robinson
Michael Robinson
Taylor Durand
Taylor Durand
Efficiency as the Primary Operating Principle
Craft Insights
Michael Robinson
Michael Robinson

Efficiency as the Primary Operating Principle

Eight initiatives for SaaS companiesto increase efficiency in an economic downturn.

Figma’s Early Days: Growth Marketing Lessons
Craft Insights
Sean Whitney
Sean Whitney

Figma’s Early Days: Growth Marketing Lessons

A conversation with Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.

Why We Invested in meez
Why We Invested
Michael Tam
Michael Tam

Why We Invested in meez

Craft has lead meez's $11.5 million Series A, just months after investing in their seed round.

Why We Invested in Candex
Why We Invested
Jeff Fluhr
Jeff Fluhr

Why We Invested in Candex

Craft led a $12 million Series A2 round in Candex, the “tail spend” payments platform for enterprise companies.

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product
Craft Insights
Sean Whitney
Sean Whitney

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Conversation Series with Figma’s early leaders, hosted by Sean Whitney.

Operating During a Downturn
Craft Insights
David Sacks
David Sacks

Operating During a Downturn

Discussion with David Sacks & Jeff Fluhr on public markets, venture capital and historic outcomes of economic downturns.

Surviving and Thriving in Tough Sales Conditions
Craft Insights
Mike Marg
Mike Marg

Surviving and Thriving in Tough Sales Conditions

Insights into how difficult SaaS selling conditions will prompt adaptation & evolution.

Why We Invested in Vendr
Why We Invested
David Sacks
David Sacks

Why We Invested in Vendr

Craft Ventures is co-leading the $150 million Series B for Vendr, the world’s first SaaS buying platform.

Why We Invested in Vanta
Why We Invested
David Sacks
David Sacks

Why We Invested in Vanta

Craft Ventures is leading a $110 million Series B for Vanta, the leading automated security and compliance platform.

Applying the Burn Multiple to Marketplace Business Models
Craft Insights
Jeff Fluhr
Jeff Fluhr

Applying the Burn Multiple to Marketplace Business Models

How to apply the Burn Multiple formula to marketplaces to measure capital efficiency.

Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them
Craft Insights
Mike Marg
Mike Marg

Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them

Craft hosted a GTM Roundtable discussion last week with sales leaders & founders from eight SaaS companies.

Announcing Craft II: $500 Million for Founders Backing Founders
Craft Insights
David Sacks
David Sacks
Bil Harmer
Bil Harmer
Jeff Fluhr
Jeff Fluhr
Sky Dayton
Sky Dayton

Announcing Craft II: $500 Million for Founders Backing Founders

We’re excited to announce the closing of Craft Ventures’ $500 million second fund.

Announcing Craft III: $1.1 Billion for SaaS and Marketplaces
Craft Insights
Jeff Fluhr
Jeff Fluhr

Announcing Craft III: $1.1 Billion for SaaS and Marketplaces

Announcing the close of Craft Ventures III ($612M) and Growth I ($510M), totaling $1.12B.

The COVID-19 Whipsaw
Craft Insights
Jeff Fluhr
Jeff Fluhr

The COVID-19 Whipsaw

Over the last several months, we've seen dramatic swings in the demand for healthcare across the country.

Real-World Virality
Craft Insights
David Sacks
David Sacks

Real-World Virality

Viral loops have long been one of the most explosive ways for online products to grow. Now a new generation of...

Happy Talk versus Hard Talk
Craft Insights
David Sacks
David Sacks

Happy Talk versus Hard Talk

On Friday President Trump declared a national emergency. The market shot up 10% in a relief rally.

Section 230: Mend It, Don’t End It
Craft Insights
David Sacks
David Sacks

Section 230: Mend It, Don’t End It

Once again, the CEOs of Twitter, Facebook, and Google found themselves in the hot seat on Capitol Hill last week...

The Gross Margin Problem: Lessons for Tech-Enabled Startups
Craft Insights
David Sacks
David Sacks

The Gross Margin Problem: Lessons for Tech-Enabled Startups

The topic du jour in tech right now is the sudden reappraisal of some high-flying startups based on unit economics...

The Sharp Startup: When PayPal Found Product-Market Fit
Craft Insights
David Sacks
David Sacks

The Sharp Startup: When PayPal Found Product-Market Fit

Twenty years ago this month, PayPal found product-market fit. I remember the moment vividly.

The Wilderness Period
Craft Insights
David Sacks
David Sacks

The Wilderness Period

Between the time a seed-stage SaaS startup ships its MVP and closes its first few paying customers is the Wilderness...

Enterprises vs SMBs: Who’s the Better Customer for B2B SaaS Startups?
Craft Insights
David Sacks
David Sacks

Enterprises vs SMBs: Who’s the Better Customer for B2B SaaS Startups?

One of the first decisions that a B2B startup has to make is who its initial customer is going to be.

BlitzFail: How Not to Go Off the Rails
Craft Insights
David Sacks
David Sacks

BlitzFail: How Not to Go Off the Rails

A look into the recurring patterns behind the dramatic downfalls of once-promising tech startups.

The Burn Multiple
Craft Insights
David Sacks
David Sacks

The Burn Multiple

As the economic crisis deepens, capital efficiency becomes a more pressing issue for startups.

Failure is NOT an option — and other thoughts from Twenty Minute VC
Craft Insights
David Sacks
David Sacks

Failure is NOT an option — and other thoughts from Twenty Minute VC

Harry Stebbings was kind enough to have me on his podcast The Twenty Minute VC.